Writing and reporting
How to Own a Cultural Moment: With Personalité
Yes Way Rosé began life as a playful Instagram account. Now it’s one of the buzziest wines in America. What happened? It’s a case study in spotting the cultural moment before it explodes…and giving it a voice.
Mom Knows Best
When entrepreneurs listen to their customers, businesses can transform. That’s what Michelle Kennedy learned when building Peanut, a social networking app that set out to help moms make other mom friends, but has become about so much more.
“It’s Been a Learning Process”
Ayesha Curry turned a YouTube channel into a blossoming lifestyle brand, including a book, restaurants, and multiple TV gigs. Her guiding principle: Treat every step as an education.
Super-nerd
Karlie Kloss created a coding camp for girls, but the biggest takeaway isn’t how to code. It’s how to defy expectations.
The More Difficult, Most Satisfying Second Act
Tamara Mellon is most famous for cofounding Jimmy Choo. But in 2013, she started building a new brand…named after herself. It’s been bumpy. (She went bankrupt.) But she’s finally become the entrepreneur she always wanted to be.
The (Re)Making of Minted
Mariam Naficy had a vision for her company, Minted, the artists’ platform and marketplace. But the business took on a life of its own—teaching her that entrepreneurship, like design, requires a lot of iteration.
Lilly Singh Aims Beyond YouTube
Social media stardom has a downside: Few who achieve it can transcend the digital platform and build a lasting brand. But with her new production studio, Lilly Singh intends to do just that.
The Gen Z Whisperer
As CEO of Beautycon, Moj Mahdara has figured out how to communicate with today’s outspoken, individualistic teens and 20-somethings better than anyone else in business. Now she’s helping other brands do the same.
Run for Your Life
Peloton is a company worth $1.25 billion in the insanely competitive fitness market. And everything is riding on its second-ever product, a high-tech $4,000 treadmill it has kept a secret for 18 months—until now. Can Peloton keep the pace?